ALMA KIRANA AMARANGGANA
BRANDING AND VISUAL IDENTITY
Elevate:
Empowering Growth
Brand Strategy and Graphic Identity with Fullfill Studio, Jakarta (2021)

How can the branding of "Elevate" effectively inspire and support SME proprietors in Singapore to manage their business expenses efficiently?

01

Background
"Elevate" is a branding project by Fullfill Studio, designed for small and medium-sized enterprise (SME) proprietors in Singapore. It introduces a virtual card that streamlines business expense management. 

The brand aims to support business owners as they embark on their journey of growth and improvement. The name "Elevate" is intentionally crafted to be clear and inspirational, meant to instill courage and confidence in business owners as they strive to enhance their enterprises. This optimistic approach is reflected in the logo design and the use of a gradient color scheme, symbolizing the potential for positive change.


Our mission is to provide a seamless and inspiring branding experience that supports business owners on their journey to success.

02

Approach
Discover
Comprehensive research on the needs and challenges of SME proprietors in Singapore was conducted, including market analysis, surveys, and interviews with business owners to understand their aspirations and pain points.

Define
The challenge of creating a distinctive and resonant brand was identified, targeting SME owners seeking efficient financial tools. The brand was positioned as a supportive and inspiring partner in their business growth journey.

Develop
Design concepts inspired by growth and positive change were created, featuring a minimalist logo with a blue gradient representing upward movement. Iterations refined the design to effectively convey support and inspiration.

Deliver
The refined visual identity was implemented across the virtual card interface, marketing materials, and user communications. Consistency was ensured through brand guidelines, and a targeted launch strategy highlighted "Elevate's" benefits to SME proprietors.


 Empowering SME proprietors with tools that inspire confidence and foster growth.

03

Solution
The branding of "Elevate" resulted in a clear and inspirational identity that effectively supports SME proprietors in managing their business expenses. The minimalist and chic visual elements, featuring a gradient color scheme symbolizing growth, create a sophisticated and optimistic aesthetic. 

This cohesive identity is consistently applied across all brand touchpoints, enhancing the overall user experience and positioning "Elevate" as a trusted and motivating partner for business owners in Singapore.