BRANDING AND VISUAL IDENTITY
FlipFlop TV:
Your Digital Sanctuary for Comfort and Well-Being
Brand Strategy and Graphic Identity (2020)
How can FlipFlop TV's visual and brand identity transform the digital entertainment experience into a personal sanctuary that enhances viewer comfort and well-being?
Background
This project delves into how FlipFlop TV transforms the digital entertainment experience into a personal haven, meticulously crafting every element to create a comforting digital realm.
Our mission is to redefine digital entertainment by delivering quality content that enhances personal comfort and well-being, transforming FlipFlop TV into a sanctuary for the soul.
02
The rebranding process followed the Discover, Define, Develop, Deliver methodology:
Discover
Define
Develop
Deliver
Discover
- Comprehensive research was conducted on viewer preferences, digital entertainment trends, and psychological studies on comfort and well-being. Engaging with local and international digital media landscapes provided insights into key visual and experiential elements that foster a sense of comfort and personal connection.
Define
- The project identified the challenge of creating a unique SVOD platform that prioritizes viewer comfort and well-being in a crowded market. The target audience was defined as tech-savvy individuals seeking a balanced and uplifting digital entertainment experience. A brand positioning statement was established, portraying FlipFlop TV as a sanctuary for the soul, blending quality content with a comforting user experience.
Develop
- Multiple design concepts inspired by the Yin Yang symbol were developed to represent balance and harmony. These concepts were iterated upon to refine the visual identity. A cohesive visual identity system was created, featuring organic circular shapes and a soothing FlipFlop gradient, with a deep blue-green hue to infuse tranquility and vitality.
Deliver
- The refined visual identity was implemented across all brand touchpoints, including the platform interface, marketing materials, and user communications, ensuring consistency in design elements. Comprehensive brand guidelines were developed to maintain consistent application of the visual identity across various platforms and media.
By blending innovative design with a deep understanding of viewer needs, we aim to create a unique digital platform that stands out as a haven of harmony and comfort in the digital realm.
03
The branding effort for FlipFlop TV resulted in a distinctive and cohesive brand identity. The new visual identity features a logo inspired by the Yin Yang symbol, representing balance and harmony. This is complemented by organic circular shapes and a soothing gradient, fostering a sense of personal connection and comfort. The color palette, dominated by deep blue-green hues, infuses tranquility and vitality, while the fresh gradient scheme aligns with contemporary aesthetics. The geometric sans serif font with humanist touches adds warmth and intelligence to the brand.
This cohesive visual identity is consistently applied across the platform interface, marketing materials, and user communications. Marketing campaigns emphasize FlipFlop TV's commitment to providing a balanced and uplifting viewing experience. The user interface is designed to be a comforting digital haven, and engagement initiatives promote a balanced lifestyle and well-being through curated content.
This cohesive visual identity is consistently applied across the platform interface, marketing materials, and user communications. Marketing campaigns emphasize FlipFlop TV's commitment to providing a balanced and uplifting viewing experience. The user interface is designed to be a comforting digital haven, and engagement initiatives promote a balanced lifestyle and well-being through curated content.