BRANDING AND VISUAL IDENTITY
Scent & Ceremonies:
Your Digital Sanctuary for Comfort and Well-Being
Brand Strategy and Graphic Identity (2021)
How can Scent&Ceremonies transform daily body and personal care rituals into enchanting ceremonies through the artful incorporation of scents and personal memories?
Background
Inspired by the luxurious world of fragrances, the brand aims to provide more than just functional products, creating a sensory journey that makes everyday rituals special. Rooted in cultural richness and personal connection, Scent & Ceremonies crafts a holistic brand experience that elevates ordinary moments into memorable, delightful experiences.
Our mission is to create luxurious, scent-infused products that provide a sensory journey, awakening personal memories and enhancing daily rituals.
Approach
We conducted comprehensive research on the cultural and emotional significance of scents. Cultural immersion activities helped us understand key visual and sensory elements that evoke comfort and personal connection.
Define
We identified the challenge of creating a brand that blends scents with personal memories. The target audience was defined as individuals seeking luxurious, emotionally engaging personal care products. Our brand positioning statement portrayed Scent & Ceremonies as a transformative experience that turns daily routines into enchanting ceremonies.
Develop
Design concepts were inspired by Indonesian tea plantations and traditional scents. We created a cohesive visual identity, including a simple yet elegant emblem logo and a carefully curated color palette. These elements were refined through iterations to resonate with our audience.
Deliver
The final visual identity was implemented across all brand touchpoints, including packaging, marketing materials, and communications. We ensured consistency in design to maintain a harmonious user experience. Comprehensive brand guidelines were developed to support this consistency across various platforms.
Crafting a holistic brand experience that blends the essence of personal memories with the art of scents, elevating body and personal care into a narrative of sensory indulgence.
Solution
This identity is consistently applied across packaging, marketing materials, and communications, creating a harmonious and engaging user experience. The packaging design, while simple, conveys elegance and enhances the brand’s identity, making daily personal care rituals enchanting and memorable.