Food and Beverage Business
Branding and Identity project, 2020
Your family’s favorite home-baked meals
Background
Two Begah emerged when a pair of food enthusiasts, who are close friends, channeled their affection for food into the culinary realm. Amid the pandemic, they devised a means to stay connected and express their creativity. Their culinary journey commenced at home, where they prepared comforting and familiar dishes for their circle of friends and family.
Approach
Two Begah's identity strikes a balance between being enjoyable, uncomplicated, and welcoming. The combination of red and blue, along with a rounded sans-serif font, encapsulates the essence of homemade and handcrafted.
The visuals maintain their authenticity and untouched quality, as the photographs are captured in a home studio, and the content is unadulterated and sourced directly from devoted customers.